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This web site etds.co.nz had the following in the web page, "Was founded in March 2009 by Owner Director Jimmy Beavis, who has been involved in supplying Happy Embroidery Machines and Wilcom Design Software within the NZ embroidery industry since 1996." Our analyzers saw that the webpage stated " Jimmy has undergone extensive training in Japan and Australia by the manufacturers of both brands and ETDS prides itself in supplying exceptional customer service, technical support as well as training, for all the embroidery machinery and products we represent." The website's header had embroidery machines as the most important optimized keyword. It is followed by nz, embroidery machiner, and Jimmy Beavis which isn't as highly ranked as embroidery machines. The next words etds.co.nz used was Happy. Wilcom was included but could not be understood by search engines.